CodeTreatment cost estimator
An interactive estimator lets patients select treatments and see a realistic cost range before booking — the feature that changed the clinic's enquiry quality.
Case study — Dental clinic website
SmileCraft Dental
A dental clinic website whose cost estimator removes the fear that keeps patients away.
Website● LiveNext.jsHealthcare
Overview
About this project
SmileCraft Dental is a website for a dental clinic that understood its real competitor: not another clinic, but the patient's fear of an unknown final bill. The site explains every treatment in plain language, introduces the dentists, and includes an interactive treatment cost estimator so patients arrive already knowing roughly what a filling, a crown or a root canal will cost. Appointments are booked through WhatsApp in a couple of taps.
The challenge
The problem it solves
The clinic could see the pattern clearly: people delayed treatment for months because they dreaded a surprise bill at the end, and the front desk spent the day quoting prices on the phone instead of booking appointments. Patients who did call often asked about cost and vanished. The challenge was to publish prices honestly enough to remove the fear — with an estimator that gives a realistic range upfront — while keeping the site warm and reassuring rather than clinical and cold.
What we built
Features that do the work
Plain-language treatment pages
Fillings, root canals, implants and whitening are explained the way a good dentist explains them in the chair: what happens, how long it takes, what it costs.
Dentist profiles
Patients meet the doctors — including the clinic's women dentists — before they visit, which matters for families choosing care for their daughters and mothers.
WhatsApp appointment booking
Booking opens a WhatsApp chat with the treatment and preferred time pre-filled, so the front desk confirms instead of interviewing.
Clinic gallery
Real photographs of the treatment rooms show a modern, hygienic clinic — the visual proof anxious patients look for first.
Patient FAQ and visit guidance
First-visit expectations, payment options and aftercare basics are answered on the site, cutting the front desk's repetitive calls further.
Technology stack
Next.jsCost estimatorWhatsApp bookingOn-page SEO
Project journey
How SmileCraft Dental got here
- October 2026
Concept & design
The design centred on one insight: for a dental clinic, transparent pricing is a feature, not a risk. The estimator was planned as the site's centrepiece, wrapped in a calm, clean clinical design.
- October 2026
Build
Treatment pages, doctor profiles, the cost estimator and WhatsApp booking were built as one patient journey from first question to confirmed appointment.
- October 2026
Quality pass
Every page was reworked to the studio standard: real photography instead of placeholders, technical and on-page SEO throughout, equal-height aligned layouts, and the content rules applied across the whole site.
- 21 October 2026
Launched live
SmileCraft Dental went live at smile.mamfss.com, with patients now checking treatment costs on the site before they book.
Current status
Where it stands today
Live at smile.mamfss.com. Patients arrive knowing roughly what their treatment costs, and the front desk books appointments instead of explaining prices all day.
Next step: The estimator's ranges can be updated as the clinic revises its fee schedule, and treatment pages can expand with new services.
Client words
What the client says
“People put off treatment because they were afraid of a surprise bill at the end. The cost estimator on the website settled that. Patients arrive already knowing roughly what a filling or a root canal costs, so my front desk books appointments instead of explaining prices all day.”
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